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3 Ways to Invest in What Could Become a $200 Billion Humanoid Robot Market

Humanoid robots aren’t just something out of a sci-fi movie anymore. We’re already seeing early versions from companies like Figure AI, Tesla, and Agility Robotics that give us a glimpse of what’s coming. Experts are predicting this market could hit $200 billion by 2035. Sounds exciting, right? But if you’re wondering how to actually invest in this space today, I’ve got some practical tips and insights that might help you navigate this fast-evolving world.

1. Bet on the “Shovel Sellers” — The Components Behind the Robots

Trying to pick which humanoid robot company will be the “winner” is like betting on the next Tesla—it’s risky and often disappointing. Instead, a smarter move is to invest in the companies making the key parts every robot needs. Think of high-torque motors, fancy sensors, AI chips, and batteries.

Take NVIDIA, for example — their AI chips power a lot of these robot brains. Or companies like Harmonic Drive and Maxon, who create the precise motors that bring robots to life. These suppliers don’t need to pick a robot champion to win; as more robots get built, they all benefit.

That said, don’t expect massive overnight returns here. Component makers can face tough competition and shrinking margins. Plus, if robots hit a technical snag or slow down in adoption, demand for their parts could stall. I’ve seen this happen before with battery suppliers during the early electric vehicle days.

2. Invest in the Software and Integration Platforms

Hardware is expensive and slow to change, but the software side of humanoid robots is where a lot of magic happens. Companies building the operating systems, cloud connections, and AI models — these are the folks making robots smarter and more useful.

Look at big names like Alphabet (Google) and Microsoft. Google’s deep investments in robotics and AI, plus Microsoft’s Azure platform supporting robotics, are laying the foundation for this tech. Smaller companies like Cognex focus on machine vision, a key part of robot “eyes,” while startups are building the middleware that ties it all together.

Software can scale quickly and tends to “stick” with customers longer than hardware. As more manufacturers jump into humanoid robots, they’ll rely heavily on solid software to make robots work in places like warehouses, factories, or even hospitals.

The tricky part? It’s not always clear which software companies will become essential players. Some pivot, get bought out, or simply don’t gain traction. Plus, big tech giants might end up building the best software themselves—making it hard for smaller firms to compete.

3. Play the Long Game with Robotics Leaders

If you want more direct exposure, consider companies with serious robotics divisions and a history of turning research into profits. Tesla, for example, is working on their Optimus robot and has shown they can innovate fast. While their timelines might be optimistic, even part of their vision becoming real could shake up their business model.

Then there are industrial giants like ABB and FANUC. They’re not purely about humanoid robots, but they already manufacture thousands of robots globally. Their scale and expertise might make them key players as humanoid robots grow.

Keep in mind, investing in big conglomerates means you’re also betting on their other businesses. If those don’t do well, it can drag down your returns no matter how well their robotics side performs. Also, it’s often tough to figure out exactly how much revenue comes from their emerging tech versus older products.

Don’t Overlook ETFs for a Balanced Approach

If you want to spread your bets, robotics and AI ETFs like Global X Robotics & Artificial Intelligence ETF (BOTZ) or ROBO Global Robotics and Automation Index ETF (ROBO) can be a solid option. They hold a mix of companies across hardware, software, sensors, and more.

Just know that these ETFs often include companies not focused solely on humanoid robots—think Japanese automation firms or drone makers. So, you’re really investing in the broader automation and robotics trend, not just humanoid bots.

What’s the Catch?

The truth is, the humanoid robot market is still mostly promise and prototypes. Real commercial use is rare, and the economics aren’t fully proven yet. Even if the market hits that $200 billion mark, it might take longer than anyone expects. We’ve seen hyped markets like 3D printing and virtual reality take longer than predicted to catch on.

There’s also tech challenges ahead—robot dexterity, battery life, regulations—that could slow things down. If those hit, suppliers and software companies might feel the pinch. Not every company with “robotics” in their name will come out on top.

Wrapping Up

If you’re excited about humanoid robots but want to invest wisely, focus on the ecosystem behind them. That means the essential parts suppliers, the software platforms making robots work, and the big companies with a track record of delivering results. Keep your expectations realistic, avoid chasing hype, and think long-term.

Humanoid robots could be the next $200 billion industry — but getting there means being patient, spreading your bets, and riding out the bumps along the way.

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